Touché

A wardrobe, not a warehouse.

User experience and interface design for Touché, a women's fashion brand selling its collections online.

Touché's collections are built on cream tones, clean lines and easy combinations. The store had to feel just as calm: fewer distractions, larger photography and a shopping journey that moves from inspiration to basket without friction.

Editorial pages that still sell.

We treated product and collection pages like a lookbook. Large model photography, generous white space and a light typographic system let the clothes lead, while price, size and delivery details stay one glance away.

From browsing to checkout.

Our role covered user experience and interface design. We mapped the shopping journey, then designed category listings with filters, product pages with size guides and outfit suggestions, collection stories and a focused basket and checkout flow. Development was outside our scope.

Calm is a conversion tool.

In fashion e-commerce the product is the hero. Every interface decision was about getting out of its way and making the next step obvious, from the first look to the last click.