Wuufie

A treat brand with a loud bark.

Website design and Webflow development for The Wuufie, a natural dog treat brand with no artificial preservatives.

The Wuufie needed a site as playful as its packaging and as trustworthy as its ingredients. We put the products and the dogs front and centre, and made every section lead naturally towards the range and the newsletter.

Bold type. Torn paper. Real dogs.

The visual direction borrows from the packaging: heavy display type, torn-paper edges, a pink, teal and black palette and cut-out dog photography. The hand-lettered product names keep every treat recognisable at a glance.

One system. Every treat.

We audited the brand, designed the interface and built it in Webflow. Product highlights, nutrition tables and brand story sections share one modular system, so new treats can be added without redesigning the page.

Playful is a serious decision.

For a pet brand, personality is the first promise. Matching the site to the energy of the packaging keeps the brand consistent from the shelf to the screen.