Ulak

A guide, not a tour company.

Brand research, logo design and Webflow development for Ulak, the personal Istanbul tour service of guide and archaeologist Ertuğrul Uçar.

Ulak offers something big tour operators can't: one person's deep knowledge of the city. The site leads with the guide himself, then lets visitors shape their own route through Istanbul's neighbourhoods, flavours and stories.

Dark domes, bright city.

The palette comes from Istanbul's interiors: deep tile greens and shadowed domes as the backdrop, with sunlit city photography on top. The Ulak wordmark sits on the skyline beside the Galata Tower, and a clean sans-serif keeps every page easy to read.

From name to first message.

We researched the brand, designed the Ulak logo and built the website in Webflow: the guide's story, destinations and experiences, memories from past tours and a step-by-step form where visitors describe the journey they want.

Personal is the product.

When the guide is the brand, the website has to sound like him. Every section is designed to feel like the start of a conversation, not a checkout.